Women who have tried dating apps know how it is, very few men interested in dating and many interested in themselves and their appendages. There are things in life that cannot be unseen, and that is why most women just gave up. Wouldn’t it be nice to have a more female-focused dating platform?
Well, Bumble, the social dating app is just that. Closely aligned with the Sadie Hawkins notion, Bumble encourages women to make the first move with matches. Entrepreneur Whitney Wolfe Herd founded and is currently the CEO at Bumble. Wolfe Herd had one thing on her mind when she was devising a concept for Bumble – women. She was desperate to create a female-friendly dating platform that would be more approachable for the ladies.
Even at a young age, Wolfe Herd had an entrepreneurial-philanthropic spirit. She attended Southern Methodist University in Dallas, Texas, majoring in International Studies. At 19, in between studying, Wolfe Herd began a business so that she could help people that were affected by an oil spill. After graduation, Wolfe Herd traveled overseas to work with orphanages. She moved back to the states shortly after, and it wasn’t long before she took dating to another level.
After spending some time in the corporate world, Wolfe Herd moved back to Texas. Andrey Andreev, the founder of Badoo, messaged her initially with a job offer. However, after several chats and meetings, that job offer became a partnership. Within a few months, Bumble launched in December of 2014.
A Facebook login is required to use Bumble. After logging in a user profile is created, which will include college and work. Bumble uses a swipe method in which users swipe right to like a user, and swipe left to move on. If two users like each other, a match is created. The woman can then decide if she wants to initiate contact. However, if she does not make contact within twenty-four hours, the connection is voided. Bumble is said to be the fastest growing social-dating app with 22 million users reported in 2017.
Whitney Wolfe Herd and Bumble are on the up and continue to grow and innovate. In 2016, BumbleBFF, the friend-finding platform launched using the same interface and swipe method as Bumble. A year later, the career-networking platform, BumbleBizz launched, making Bumble the one-stop shop for work and play. Wolfe Herd resides in Austin, Texas with her husband Michael Herd, an oil heir whom she married in September of 2017. The two met on holiday in Aspen, and a few years later they married in Positano, Italy.
Named in Business Insider’s “30 Most Important Women Under 30 in Tech”, and the “30 Under 30 in Forbes, Whitney Wolfe Herd is making quite the impression in tech and for women.